Entering the grid
A couple of weeks ago I got an email from Nike informing me the Grid was once again in action. From memory they have run one other similar PR campaign in April (although it could have been last year), all I know was back then it clashed with the London Marathon and ironically this time it clashed with the Dublin Marathon! The grid opened up for 16 days from the Friday before last.
The concept is pretty simple and actually quite clever. Nike buy advertising on 4 phone boxes in most London postcodes and you run between and dial in a code to say you have finished/started. Racking up various points for endurance and other reasons (due to my late entry they seem a bit alien to me). I was invited into team but wasn’t really aware of how into it they really were until later today. Sure, I knew they were keen but wasn’t aware just how keen!
So at 7am all kitted up I headed to the start point of my run (unfortunately still 3miles from the first phone box). Armed with maps and my own little strategy I found my first phone box – simples, or so I thought. The phones didn’t seem that responsive to button presses, not sure if there is a knack to it but slower was certainly better! First run logged two empty boxes found, this was easy! Then came the next leg and the third box, DISASTER, someone was using the box to make a phone call with calling card. He was no grid runner, how dare he, does this middle aged, overweight man not realise what he is doing? Clearly he is using the phone box for it’s unintended purpose! What was I to do, that’s 2 phone boxes I thought (due to grid niavity) I would have to miss out on and head to the final point. I would have to email Nike I thought, inform them the boxes were not being used to purpose!
As I swept between boxes and grids I gradually started to tire, evidently my Rice Krispy Square wasn’t enough fuel for an 11 mile run! I called it a day at kings cross feeling quite proud of my effort. Logging onto the group I could see I had done ok but others were getting more points. Surely people can’t be doing 9mile runs every morning I mean who are these people!
Hooked in by the bribe of runs being worth 5 times as much during 12-1 I went again. Heading for another jog of 6+ miles (definitely not a good idea in hindsight) but once again whilst I scored ok others seemed to be doing so much better – how? Are they all Ussain Bolt wannabees? After further investigation it clicked what was happening. These people were just shuttle running between 2 (probably the closest 2) boxes amounting much more points than I could hope to whilst covering much less distance. That is dull and not what I want to do! Perhaps had I got into the game at the start I maybe more hooked by the allure of big points but at this stage strategies have been formed and for me some of the joy I get from just going out for a quick run is gone.
There is a chance I could have really got into this had I have been there since the start, its a much better idea than the 1 day event they did last time but I do have to wonder how much it has helped Nike as there aren’t that many runners involved i dont think. Good luck to all those still running on the last few days, i’m sure some of them have racked up some large distances…
N
I commute on the tube each day which, when not blogging, gives me the opportunity to read and catchup on podcasts. I tend to read autobiography’s and having entered the sporting world was pushed towards 
Last week I posted a brief review on the KiFit/Ki Performance System and oddly since doing that I noticed its appearance in a TV program we watch.

Lance Armstrong: It's not about the bike