Nike plans to release GPS Watch
Big news fell into my inbox and around the web yesterday – Nike are releasing a GPS watch powered by TomTom. The Nike+ SportWatch enters the market to compete alongside the Garmin, Polar and Timex range currently in production.
Nike already have a MASSIVE community of runners who used its devices on Apple products. They have had the benefit of creating very slick interfaces which work in perfect harmony with the Apple ethos.
The Nike+ SportWatch GPS is designed to be simple and intuitive with only three buttons and a Tap Screen for navigation. During the run, the new Nike+ SportWatch GPS captures location information while showing runners their time, distance, pace, and calories burned on an easy-to-read screen featuring a customizable layout. Throughout the run, the GPS receiver works in tandem with the shoe-based Nike+ Sensor to deliver highly accurate pace and distance data. This sounds much like the Garmin Footpod/GPS model but typically the other systems increase the price to have the extra footpod setup. The benefit of the footpod is that sometimes you have to run in a gym or out of satellite range – this way wherever you go you get readings!
The features seem vary similar to all other devices, heart rate monitor, backlight, history. What I’m hopeful is that some time has been spent on the user experience which is something that I often think that my garmin struggles with. The touch screen feature will be interesting to see when my hands become sweaty or are in gloves!
If I’m totally honest I wasn’t expecting Nike to release a fully fledged GPS watch, I have had a few conversations in the past how I had expected them to create a simple watch that hooks into Smart Phones (iphones/androids etc) hence using the phones GPS receiver and processing power but giving the runner the extended information in an easy to read fashion. I would have thought this would be relatively cheap to create vs what they have outputted.
It will be interesting to see how well this does in the market. Nike/Tom Tom are entering a very competitive arena and from the press info I have I’m not sure its going to be suitable for tri-athletes, no mention of waterproof, so really is a tool for the runners of which how many will give up there £1.99 Nike+ GPS app for something that is likely to be over £100 (realistically nearer £200 I’d have expected).
Regardless of the negatives I’m very interested to see what Nike/TomTom bring to the field!



I have reviewed the Nike+ and Adidas miCoach apps previously on this blog and both offer a great foundation for the runner at a maximum price of £2, or so you initially think. Since getting my iPhone many years ago it has barely left my side, it allows me to stay connected on the go, check emails and write blog posts! Now it could come out for a run with me, but it doesn’t – why not? Even my 2 year old phone is worth a couple of hundred pounds and replacing it would cost more like £500. I wouldn’t dream of putting a laptop in my back pocket whilst running (ignoring the logistics of course!) and my phone is just that. I am a big sweater and also I’m not just a fair-weather runner, when it’s raining I can still be found running and I’ve yet to be presented with a casing I trust in rain, snow and sweat conditions. I know for a fact, even though the iPhone maybe preloaded with Nike+ you will get little help if your phone dies due to water damage! The other big thing is the iPhone isn’t the smallest piece of kit and logically it can’t sit in a useful place to see statistics. Some apps have integrated a voice split indicator, very useful but it’s not available when you instantly want to see it. Come mid run (and I have witnessed this) it’s amusing to see people fumbling around hoping to hit buttons on their arm before giving up, detaching the phone playing then reattaching the device.
What I have to constantly remind myself is I am biased, I have already gone out and got an expensive Garmin so can’t really compare. If I didn’t have the watch and was starting running today I think there is a good chance I wouldn’t have bought one. Finding it difficult to justify the expense possibly opting for an app and making do with my old Polar Heart Rate monitor. I would accept a level of inaccuracy but wouldn’t know any different and I suspect by now I would have upgraded my phone just for this reason. However, which app would I be using? I think that’s for a separate ‘to follow’ post as otherwise once again this post maybe of dissertation length. 





I don’t think he is alone in picking up running because of me, I’m pretty certain a number of my uni friends took seeing me run that 26 miles and realised that running is possible for anyone, I ran a 10k last summer with mates who I never expected and know there are others running 10ks this year too. I think people see what I was and think well if he can do it so can I.
Having promised a review of all of the technology I run with for some time I have finally decided to pull my finger out and actually do it. It seems fairly obvious to review my Nike+ device first as it is one of the first gadgets I really purchased to use whilst running and I am still using it. At a later point I will create a subsequent review of my Garmin Forerunner watch should anyone want to know about that!

Lance Armstrong: It's not about the bike